Privacy Policy

Last Updated: March 2024

1. About Us

This privacy policy explains how Transhuman Dream Ltd ("we", "us", or "our") uses Google Analytics 4 (GA4) to collect and process anonymous data about your interactions with our website.

2. Data We Collect

We collect aggregated and anonymous data through GA4 and Facebook Pixel, including:

  • Number of website visitors
  • Geographic origin
  • Devices used
  • Pages visited
  • Time spent on the site
  • Website interactions (e.g., clicks, scrolls)
  • Ad interactions and conversions (Facebook Pixel)

2.1. Cookie Policy

Our website uses the following types of cookies:

  • Analytical cookies: Provided by Google Analytics 4 to collect aggregated data on user behavior
  • Marketing cookies: Used by Facebook Pixel for advertising and remarketing activities

During your first visit to our website, you will be asked to express your cookie preferences through a dedicated banner.

3. Purpose of Data Collection

We use the collected data exclusively for the following purposes:

  • Improving the user experience on our website
  • Understanding our audience's needs and behaviors
  • Optimizing our website structure and content
  • Enhancing our advertising and remarketing campaigns (Facebook Pixel)

4. Data Processing

  • Anonymization: All data collected through GA4 is processed in an anonymous and aggregated format. We do not collect personally identifiable information (PII).
  • No Data Sales: We do not sell, trade, or share your personal data with third parties for profit. However, we use third-party analytics and advertising services (such as Google Analytics 4 and Facebook Pixel) to improve our website and marketing campaigns.
  • Advertising and Remarketing: Facebook Pixel may track interactions for ad targeting and remarketing purposes. This allows us to deliver more relevant ads based on user interests.
  • Data Retention: Data is retained only for as long as necessary to achieve the purposes outlined in this policy.
  • Opt Out: You can disable Facebook Pixel tracking via your Facebook Ad Preferences or by adjusting your browser settings.

4.1. Legal Bases for Processing

We process your data based on the following legal grounds:

  • Consent: For analytical and marketing cookies, we require your explicit consent
  • Legitimate interests: To improve our website and services
  • Contractual obligation: Where necessary to provide requested services

4.2. International Data Transfers

Data collected through Google Analytics 4 and Facebook Pixel may be transferred and processed in countries outside the EU/EEA, such as the United States. These transfers are protected by appropriate safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission.

5. Your Rights

Under applicable data protection laws (including GDPR, UK Data Protection Act, and US regulations), you have the following rights:

  • Access: You can request information about the data we hold about you.
  • Opt-Out and Consent: Our website implements a cookie consent banner that appears on your first visit. If you do not accept analytical and marketing cookies, you will not be tracked by Google Analytics 4 and Facebook Pixel. You can modify your preferences at any time using the "Quantum Cookie Control" link in the footer of our website or by disabling cookies in your browser settings.
  • Deletion: You can request the deletion of any data we hold about you.

6. Contact Us

If you have any questions or concerns about this privacy policy or our data practices, please contact us at:

Email: [email protected]

6.1. Consent Management

You may modify or withdraw your consent at any time by using the "Quantum Cookie Control" link in the footer of our website. You can also manage your cookie preferences through your browser settings.

6.2. Changes to the Privacy Policy

We reserve the right to update this privacy policy at any time. Changes will be posted on this page with an updated "Last Updated" date. For significant changes, we will notify you through a notice on our website or via email, if we have your address.

7. Legal Compliance

We comply with the General Data Protection Regulation (GDPR), the UK Data Protection Act, and other applicable international privacy laws.